OVNI
The launch of Ford's performance vehicles needed a site that was up to these fast, hi-tech, incredibly awesome cars to meet the expectations of the target audience. We decided to create a third-type-encounter experience, based on a mystery story with a science-fiction tone. That's how OVNI (Unidentified Fast Objects) was born: an interactive paper-vision and video motion graphics journey inside the world of these incredible, out-of-this-world cars.
The concept was fun and mysterious and presented each of the cars with impressive animations and visuals.